By 2028, 15% of day-to-day work decisions will be made autonomously by AI agents & AI-driven traffic to US retail sites has surged over 4,700% in a year, so merchants now have to tell trusted shopping agents from bad bots
🧭 First AI agents learned to think. Now they're learning to pay — and to prove they're not bots.
➡️ The biggest move in artificial intelligence (AI) this week isn't a smarter model — it's the plumbing that lets an agent actually buy things. Visa, Mastercard, Google, OpenAI and Cloudflare are all racing to build it.
Here's the shift: an agent that can decide is only useful if it can act, and the biggest action is a purchase. That creates two problems — how an agent pays under your rules and how a merchant knows it's a trusted agent rather than a malicious bot. Visa's Trusted Agent Protocol (built with Cloudflare) gives agents a signed, verifiable identity. Google's Agent Payments Protocol — backed by 60+ companies including Mastercard, PayPal and Coinbase — proves you actually authorized the buy. Visa Intelligent Commerce and Mastercard Agent Pay move money with built-in spend limits.
➡️ By 2028, 15% of day-to-day work decisions will be made autonomously by AI agents — up from 0% in 2024 (Gartner, 2025).
➡️ AI-driven traffic to US retail sites has surged over 4,700% in a year, so merchants now have to tell trusted shopping agents from bad bots (Visa, 2025).
➡️ 85% of shoppers who've used AI to shop say it improved the experience — the demand is already here (Visa, 2025).
➡️ My take: the winners won't be whoever bolts on a checkout bot. They'll be the ones who build trust — identity, authorization, spend controls — so agents can act without acting recklessly.
✨ Ask "could an AI agent buy from us — and would we even know it was legit?" That single question maps your next year of work.
💡 The last era gave us agents that answer. This one is about agents you can trust to act.
➡️ Get ahead of this now: agent-readiness is about to be as basic as having a website.
💬 Would you let an AI agent make a purchase for you today — and where would you draw the line? 👇
— Fernando Bello · Author of "Find the Best — A Full Guide for Product Management" · LinkedIn Top Product Management Voice
#ArtificialIntelligence #AgenticAI #FutureOfWork #Payments #Leadership
📚 Sources:
➡️ Gartner — 15% of day-to-day work decisions → https://lnkd.in/emBygw9n
➡️ Visa — "Visa Introduces Trusted Agent Protocol" (Oct 14, 2025): AI-driven traffic to US retail sites surged over 4,700% in a year; 85% of AI shoppers say it improved their experience; a framework to recognize trusted agents and distinguish them from malicious bots → https://lnkd.in/ehP6-5zT
➡️ Google Cloud — "Announcing Agent Payments Protocol (AP2)" (Sept 2025): open agent-payments standard backed by 60+ organizations including Mastercard, PayPal and Coinbase → https://lnkd.in/eSjzhjQg